RaNa Daggubati’s rising brand equity


Everything going well, hotshot Rana Daggubati is all geared up to endorse a national brand, befitting his expanding pan-India presence.

The lanky actor’s resolve to move to Bollywood with Dum Maro Dum seems to have fetched him enough mileage and now, with his next Hindi film Department on the floors, his stocks are soaring and drawing the attention of top brands who are eager to rope him for lavish campaigns.

“Talks are on but nothing is finalised yet,” says a source close to the actor. However, another source adds that the towering actor got offers even during the making of Dum Maro Dum; and that he was supposed to promote a mobile network but dropped it at the last minute.

“He was about to board a flight for a photo shoot for that campaign but we dropped it, since we felt that he should begin with a much bigger brand to add value to his brand equity,” he adds.

If he takes up the endorsements, then he would be a few notches up his T-town colleagues like NTRJr, Ram Charan and Allu Arjun, who are mostly roped in to cater to region-specific buyers

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