Gone are the days when movies ran for 100 days and 175 days in hundreds of theaters. With the changed business module, opening day and opening week collections matters more than any. With Businessman, Mahesh Babu started the trend of releasing in as many theaters as possible and milking the movie as early as possible.
Businessman had a rocking day 1 with more than 7 crores share in Andhra Pradesh alone. The first week collections of this movie were around 28 crores. Then Racha came and with this Ram Charan scored a massive blockbuster as the movie raked in record day 1 collections (8.5 crores) and also has set a new record for 1 week collections (30 crore+).
Now it is NTR’s turn to set the box office on fire. With so much hype and expectations surrounding the film and given its huge release, Dammu is likely to break day 1 record for sure. What will be Dammu’s first day collection in AP? Will it touch the magical number of Rs. 10 crore or will it end up in the 9 crore range? Can the film set a new record for 1 week collections too? Guys, get ready for a record breaking week at the box office. Dammu opens tomorrow!
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